A: People Shop

That’s all they do – we live in consumer land.

But there are only 1 or 2 successful on-line stores. On-line retail spend is set to rise considerably but again no one there to fill void. Real shops can't do it because people want a shopping experience and they will get that at the real shop not at their on-line store.

So can you create an on-line store that is unique and provides a consumer experience that is as good as what you can get in real life but is unique to the web. There is currently no on-line youth or contemporary retail brand.