E: Adbreak.com

An on-line store that purely sells products that are currently being advertised on TV. It’s a one stop shop for everything you see advertised – CD’s, kids toys, DVD’s, magazines (subscriptions), household products etc

It works with the ad agencies / media buyers to become the recognised one brand name that all consumers can remember and go to. So it contains further brand info and offers.

It would create quite a stir and would annoy retailers that advertise by taking sales directly from their ads.