F: The 'Culture' Top 40

One overall consumer chart - the real top 40. Made up of the best selling singles, albums, books, movie tkts, DVD’s. console games etc.

i.e. so number 1 could be an album, number 2 a single, number 3 a DVD, number 4 another album etc.

The positions are worked out by taking each separate top ten and working out each products ratio of sales compared to its own top ten. i.e the number one album may have 45% of the top ten album sales. The top DVD have 35% of the top ten DVD sales and so on. The one with the highest percentage of its own top ten is number one – and so on down the chart.

Big opportunities for broadcast and publicity. You will be able to see how popular a product really is. Even if its actual sales figures are smaller it might be selling an absolute truckload in its own market. You could have a hard back book at number one and a computer game at 5 - if their relevant successes merits it.