G: Donate what you don’t use

Stuff you pay for but don’t use could be donated to charity – unused minutes on a mobile phone deal, gym membership when you are away, magazine subscriptions when you are away etc

F: The 'Culture' Top 40

One overall consumer chart - the real top 40. Made up of the best selling singles, albums, books, movie tkts, DVD’s. console games etc.

i.e. so number 1 could be an album, number 2 a single, number 3 a DVD, number 4 another album etc.

The positions are worked out by taking each separate top ten and working out each products ratio of sales compared to its own top ten. i.e the number one album may have 45% of the top ten album sales. The top DVD have 35% of the top ten DVD sales and so on. The one with the highest percentage of its own top ten is number one – and so on down the chart.

Big opportunities for broadcast and publicity. You will be able to see how popular a product really is. Even if its actual sales figures are smaller it might be selling an absolute truckload in its own market. You could have a hard back book at number one and a computer game at 5 - if their relevant successes merits it.

E: Adbreak.com

An on-line store that purely sells products that are currently being advertised on TV. It’s a one stop shop for everything you see advertised – CD’s, kids toys, DVD’s, magazines (subscriptions), household products etc

It works with the ad agencies / media buyers to become the recognised one brand name that all consumers can remember and go to. So it contains further brand info and offers.

It would create quite a stir and would annoy retailers that advertise by taking sales directly from their ads.

D: NewYorkStreet.com

An on-line store that opens for Christmas. It works with the best independent stores in New York (and then other cool cities worldwide) to be a one stop (on-line) store for their products in the UK.

Worldwide big chain stores sell identical products internationally. The only way to get something truly original is via independent stores in different cool cities. So cheaper than going, is to go to newyorkstreet, tokyostreet etc to buy the stuff.

Orders could be taken for Christmas between Oct / Nov – with one shipping date to the UK in time for Christmas.

C: Swap Shop

People always want new products but are often finished with them within 10 weeks of purchase.

So create a swap shop - or second hand shop – that swaps or sells products that have receipts with them to show they are less than 10 weeks old. i.e. books, cd's, dvd’s, computer games etc

E-bay has made buying second hand things acceptable. Why hasn’t anyone moved the idea on – or made it local, or real life etc?

B: Brand Together

An agency that spots collective media / promotional opportunities for business sectors and generates a collective opportunity (at a cheaper price) through which the brands in the sector can promote themselves. Making competitors work together more often in-order to grow their market size rather than simply market share.

i.e. supplements in the right magazines & newspapers, goodie bags at events etc

A: People Shop

That’s all they do – we live in consumer land.

But there are only 1 or 2 successful on-line stores. On-line retail spend is set to rise considerably but again no one there to fill void. Real shops can't do it because people want a shopping experience and they will get that at the real shop not at their on-line store.

So can you create an on-line store that is unique and provides a consumer experience that is as good as what you can get in real life but is unique to the web. There is currently no on-line youth or contemporary retail brand.

COMING SOON

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